One of the best experiences I have had working with a consulting firm especially in terms of value for our investment. I look forward to using them again.

Micheal Burch

Managing Partner Welch & Company (Ottawa)

Our Team

Founded by experienced marketing professionals, Riverdale Partners provides our clients the flexibility and speed they need to scale their business. Our network of experienced marketing and sales resources provides a solid base of cost- effective, outsourced support to implement high impact programs that drive sales.

Peter Evans
Peter Evans
Peter Evans brings over 15 years experience in software, Internet services, online media and telecommunications to Riverdale Partners. Before Riverdale Partners, Peter was Vice President of Marketing for PlateSpin, Inc (an Intel-64 Fund company), a developer of server infrastructure management software.

Peter also served as Vice President, Marketing at FloNetwork Inc. (a leading direct marketing and email software/services ASP). While at FloNetwork, he built its North American marketing team and introduced a number of aggressive programs to drive the company’s growth in the US market. The company went on to earn a Deloitte and Touche "Fast 500" (North American) ranking. The company was acquired by DoubleClick (NASDAQ: DLCK) in 2001.

Prior to FloNetwork, as Director of Marketing & Research at MediaLinx SympaticoTM (a leading Internet Service Provider and Portal), he founded the online media research practice and managed the Sympatico ISP/Portal brand at the national level for telco affiliates such as Bell Canada, NBTel (Now Aliant) and AGT (now Telus). In his eight years within the BCE organization he also held a variety of product management positions serving as Associate Director, Product Management for Bell Canada’s AdvantageTM (Outbound) Business Long Distance services (a $700 million product portfolio). He has also held major accounts sales positions at Bell Canada and Call-Net Telecommunications focusing on telecom systems and voice/data networks sales.

Peter is a frequent keynote speaker and panelist at technology and marketing events. He has addressed conferences throughout North America and Europe such as COMDEX (Las Vegas), Internet World, the Software Industry & Information Association (SIIA), OCRI Zone 5 Forum (Ottawa), Boston Consulting Group E-Commerce Forum, the Association for Advancement of Relationship Marketing (AARM), and Direct Marketing Days (DMDNY) in New York. He has also guest lectured at Queen's University (MBA for Science & Technology program) and the Entrepreneurship 101 program at the MaRS Discovery District.

Peter currently sits on the Board of Directors of Sitebrand Inc. (an Ottawa based CRM software company) and is an active Angel investor in a number of startups. He has previously served on the Board of Advisors of XPLANE Corp., the world-renowned information design firm based in St.-Louis and the Toronto Venture Group. Educated in Cognitive Psychology and Telecommunications Management at the University of Toronto and Ryerson Polytechnic University, Peter holds an MBA degree from Queen's University. He is currently completing the Certificate Program in Strategic Planning & Innovation at the MIT Sloan School of Management.

Contact: peter[at] or mobile 416.624.3437

Robert Carter
Robert Carter
Robert Carter’s experience in Marketing Research and Product Marketing spans experience in both the consumer and B2B arenas. Robert began his career as a Project Director at Goldfarb Consultants, a leading international research firm where he advised a broad range of clients such as Xerox, Scotiabank, The Gap and Bell Canada in the design and implementation of strategic marketing research, from usage and attitude studies to customer satisfaction and new product development research.

His experience in the technology sector includes a variety of marketing and research roles at several leading online companies including Canada’s largest consumer Internet portal -, FloNetwork - an ASP permission email marketing software/services company and PlateSpin Inc. - a developer of server infrastructure management software.

As both a marketer and a researcher, his approach to research centers on delivering the broadest impact possible to the organization. Much of his research has been undertaken to demonstrate thought leadership and help position various products both from a sales, marketing and PR perspective. His research has been quoted in a number of media from key industry analyst reports (i.e. Giga Information Group now Forrester Research Inc.) to major publications such as the New York Times, USA Today and Network World.

Robert graduated with an MSc. in Consumer Studies (Marketing Management) from the University of Guelph and also holds an Honours Bachelor of Commerce degree from Laurentian University.

Contact: robert[at] or mobile 416.894.2457

Lee Garrison
Lee Garrison
With over 20 years experience in software, Lee is a veteran at creating sustainable growth and competitive advantage for technology businesses. His leadership and extensive experience spans technical marketing, market-driven product management and international business development across a range of enterprise application development, middleware, web services and SaaS markets. Lee is Pragmatic Marketing® Certified (PMC) and brings this industry-leading methodology to the product management practice at Riverdale Partners enabling emerging ventures to identify and execute on high growth strategies.

Lee’s background includes leadership of product management and marketing initiatives in SaaS and cloud storage at KineticD (ranked 19th on the Deloitte Technology Fast 50), data transformation and document management at Xenos (TSX: XNS) and in wholesale internet services at Tucows (OTCBB:TCOW). Previously, he led the development of a Java-based portfolio as Vice President, Marketing at Sitraka, a leader in application performance management that was acquired by Quest Software (NASDAQ:QSFT). He has also held international marketing and sales positions in 3D graphics and animation at Alias Research (acquired by Silicon Graphics, NASDAQ:SGI and then by Autodesk, NASDAQ: ADSK) and in database and C compilers at IBM (NYSE: IBM).

Lee is the current President of the Toronto Product Management Association (TPMA) and has mentored early stage ventures such as RegenEnergy as a marketing advisor. Lee graduated from the University of Toronto and holds certificates from executive development programs at Wharton (U.Penn), PON (Harvard Law School) and the Leadership Development Program (Center for Creative Leadership,

Lee is a long time resident in Toronto’s Cabbagetown, where he lives with his wife, dog and cat in what was once an apothecary built in 1890. He actively volunteers with local organizations, fundraising for the Cabbagetown Youth Centre (CYC) and has previously served as president of the Don Vale Cabbagetown Residents Association.

Contact: lee[at] or mobile 416.802.2817

Jeff Hemming
Jeff Hemming
Jeff Hemming specializes in developing integrated solutions that deliver information to senior management, sales, marketing and customer service teams to better address customer needs and generate profitable sales revenues. He has spent the past eight years implementing customer information solutions for organizations such as the Canadian Broadcasting Corporation, New Brunswick Telephone, FloNetwork, DoubleClick, and McCarthy Tétrault LLP.

Jeff is experienced in implementing complete CRM solutions including needs analysis, information architecture, platform selection, systems development and user training. He has implemented a full range of customer relationship management applications including SalesLogix,, GoldMine, InterAction, Pivotal, Maximizer and Act! He has also created custom solutions on the Microsoft Windows Platform.

Jeff holds a BA degree from the University of Western Ontario and is also a graduate of the certificate program in Direct Marketing from the University of Toronto.

Contact: jeff[at]

Mark J. Dietrich

Mark Dietrich brings 25 years experience in technology-intensive B2B businesses, from telecommunications and new media to information technology, systems integration, e-commerce and R&D.  Before joining Riverdale Partners, Mark provided executive leadership to five US and two Canadian organizations, with a focus on creating and delivering new products for emerging niche markets.  Mark’s forte is defining the unique selling propositions of each company he helps and leveraging those unique characteristics to create leadership in rapidly growing markets.
Mark’s responsibilities have ranged from President and CEO of several early stage companies (including one of the first e-commerce transaction processing companies which he founded), to VP of Sales and Marketing for a $100 million IT services company selling to medium- to large-sized corporations in the US. A sample of his achievements includes:

  • Growing revenues 75% (to $100 million) and profits 300% at COS Computer through innovative product development, market segmentation and implementation of a full-scale direct marketing program. The Gartner Group recognized Mark’s efforts by naming COS a notable innovator in a crowded, highly-commoditized market that was dominated by IBM and GE Financial.
  • Creating a new web-based information business targeting the worldwide market for research performance and impact information.
  • Negotiating and managing joint ventures with both GE and ABB to generate significant Asian and European sales for QuietPower’s advanced industrial noise control system.
  • Restructuring Digital Power Networks around its core technology competencies and capabilities to tap into the growing market for online condition monitoring systems in the power utility market, as well as similar markets in oil-field and gas pipeline industries.